Like a dentist with a cavity

My own site is running late.
Yours won't.

Sharala Lab is a digital studio: websites, content, automation and digital operating systems built with craft, clarity and a bias for things that hold up in the real world. Client work comes first. My own page? We can think about that later.

Luca Spataro ยท Rome, Italy

Write me What I do

Strategy, words,
technology and care.

I help small, ambitious projects bring order to their digital ecosystem: from public-facing pages to the hidden workflows behind them, from story to deployment, from the email that must reach the client to the backup nobody should have to think about.

01

Websites, modernization and migrations

New builds, landing pages, CMS cleanups, e-commerce and migrations from WordPress to faster, calmer modern stacks like Next.js.

02

SEO, GEO and discoverability

Technical SEO, content structure and emerging GEO work for brands that need to be found by search engines, maps and AI answer engines.

03

Ads and growth systems

Meta and Google Ads, tracking sanity, campaign landing pages and practical funnels built around measurable next steps.

04

Story and content

Naming, copy, narrative structure, sales pages and content that help people understand why they should care, trust and act.

05

Digital operations

Domains, email, DNS, hosting, backups, monitoring and small systems that keep the technical side from becoming noise.

06

Automation, AI and recovery

Custom workflows, agents, dashboards, audits and recoveries for teams that need less friction and a clearer next move.

A small digital workshop for things that need to be beautiful, clear and reliable. Meticulous digital craft, one project at a time: ongoing one-to-one support, photography and video content, graphic design, copywriting, web design and practical AI superpowers for small businesses with big ambitions.